Sachin Tendulkar has recently signed a contract with a company. What is the name of that company?

Sachin Tendulkar has recently signed a contract with a company. What is the name of that company?

And what does this contract cover?

User Comments

1. http://www.hindustantimes.com/news/5922_...
2. The name of this company is ICONIX,a brand of advertising agency Saatchi & Saatchi.The sports marketing sources said the cricket legend would earn Rs 180 crore from it.
3. Publicis Groupe. for 40 million dollar (£22 million) image rights deal. he sold his personal rights to Iconix, the newly formed marketing branch of Saatchi & Saatchi.
   
   Iconix will manage all Tendulkar’s existing brand associations as well as new ones. He is widely seen smiling from billboards advertising mobile phones, motorcycles and soft drinks.