What makes sachin tendulkar to be the highest reciver of money for advertising?

sachin recently got Rs 108 crore for advertising do u think foradvertising this much big amount is necessary

Tendulkar is the biggest sporting hero in India. Advertisers feel that his endorsement will generate far more in earnings than the amount spent. As the Indian consumer market grows, big corporations are very keen to establish themselves there. The amount itself is negotiated keeping in view international trends. We are in no position to argue about its adequacy.
For instance, Tiger Woods signed a $100 million(Rs 440 Crore) deal with Nike, keeping in view his international appeal.
Sachin Tendulkar-This name sells in the market.There are lot of reasons of him getting Advertising money in crores of rupees as he is the master blaster of the country and the person who with his name can sell anything,